the goal

Lead Sustainability with Influence and Integrity

Corporate sustainability managers face a unique challenge—driving meaningful change without formal authority. The Heartful Spin Doctor workshop or course equips you with the skills to inspire, influence, and lead sustainability initiatives with integrity and heart. If you’re passionate about creating lasting impact, this is the workshop or course for you.

Why Spin Doctor For Good?

“Spin doctor” often raises eyebrows, associated with manipulation and unethical behavior. Our goal is to redefine the term, teaching you how to harness the power of ethical influence to advance sustainability. You’re personally invested because the stakes—our planet’s future—are high. Learn to influence with integrity and become a true force for good.
   

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The Benefits

We promise to deliver a workshop or course that will have you feeling inspired and energized. 

This is NOT your typical sustainability workshop or course.

Learn to influence for good

Connect with like-minded leaders in a safe and confidential space. 

Gain actionable steps
Show up as your authentic self. This is no stuffy presentation, it's about human connection.
Join a community
Enhance your effectiveness, creativity and well-being, driving innovation and success.

What you will learn

Explore the Ethics of Influence: Learn the fine line between persuasion and manipulation, ensuring your influence remains grounded in integrity.

Learn from Real-World Examples: Examine case studies where ethical influence led to significant sustainability wins.

Engage in Thought-Provoking Discussions: Challenge traditional views on power and influence, discovering how to use them ethically to serve the greater good.

Outcomes of the Workshop or Course: Leave with actionable strategies and a deep understanding of how to lead sustainability efforts with influence, clarity, and heart.

Ready to Become a Heartful Spin Doctor!

Spaces are limited to ensure an engaging, interactive experience. Don’t miss out on this opportunity to learn how to ethically influence and make a lasting impact within your organization. Click to reserve your spot today!

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Workshop or Course Overview

Part 1

The foundations of ethical influence

February 13, 2025

Online

10 am to 1:30 pm CET

incl. 30 minutes lunch break

Part 2

Mastering communication skills for change

Part 3

Leading change without formal authority

Part 4

Strategic thinking for a sustainable future

Meet Your Facilitators

Nadja Muller and Frank Eggink lead our workshops with wisdom, compassion, and a focus on leadership development. Their guidance will help you balance diverse aspects of your inner landscape, providing valuable insights and tools to enhance your personal and professional life as a sustainability leader.

Nadja Muller

For 15 years I worked as a corporate sustainability manager, building carbon sequestration projects off the ground. One of them succeeded recently.  

In all my career as corporate sustainability manager, I had to work through others. I had no formal power, and all my efforts went into building the coalition of the willing. I had to make sure other people could shine and stand in the limelight, whilst I was trying to get people behind the effort. And I can relate to the current Herculean effort of sustainability managers to get their organisations aligned on this critical subject.  

Coming originally from science and working as an engineer and project manager, I am certified professional coach and organisational change manager. At HeartWork I run leadership development programs and workshops for professionals who want to do what’s right. 

Frank Eggink 

For over 30 years, I have worked in strategic leadership, business transformation, and finance, guiding organizations through complex changes towards a sustainable future.

Throughout my career, I have been driven by a commitment to integrity and a deep sense of purpose, helping leaders sharpen their values, strategy, and governance to navigate today's challenges. I thrive on unlocking potential in individuals and teams, fostering innovation and creative solutions to drive meaningful impact.

With a background in executive roles at multinational companies and as a co-founder at HeartWork, I support leaders who strive to do what is right, ensuring their efforts contribute to a healthier planet and a more compassionate world.

Did you know?

Sustainability managers who effectively influence decision-making see a 30% increase in project approvals. Those who master communication and ethical persuasion increase stakeholder engagement by up to 50%. Learn the skills that drive real results in sustainability.
   

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When

Part 1:

The foundations of ethical influence

February 13, 2025

10 am to 1:30 pm CET

incl. 30 minutes lunch break

Where

Online

Zoom call details will shared after registration

What

An immersive experience designed to help

you master ethical influence and motivation techniques to drive meaningful organizational change.

   

Sign me up!

Testimonials

“This workshop completely transformed how I approach sustainability in my organization. I learned how to connect with key stakeholders and turn their initial resistance into support!”

Femke V.

"The blend of ethics and influence in this course is exactly what I needed to push our sustainability agenda forward." 

Martijn R.

Scientific References

1. Ethical Influence and Persuasion 

Cialdini, R. B. (2007). Influence: The Psychology of Persuasion. Harper Business. 

Cialdini's work is foundational in understanding how influence works and how it can be used ethically to motivate others. The book discusses the principles of influence, such as reciprocity, commitment, and social proof, which are essential for ethical persuasion. 

Jones, T. M. (1991). Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model. Academy of Management Review, 16(2), 366–395. 

This paper explores how ethical decisions are made in organizations and the importance of aligning influence techniques with ethical standards. 

2. The Role of Trust and Credibility in Leadership 

Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An Integrative Model of Organizational Trust. Academy of Management Review, 20(3), 709–734. 

This study provides a comprehensive model on how trust is built within organizations and why it's crucial for leaders to be seen as trustworthy to effectively influence others. 

Dirks, K. T., & Ferrin, D. L. (2002). Trust in Leadership: Meta-Analytic Findings and Implications for Research and Practice. Journal of Applied Psychology, 87(4), 611–628. 

This meta-analysis confirms the positive relationship between trust in leadership and organizational outcomes, highlighting the importance of credibility for effective leadership. 

3. Storytelling and Communication in Leadership 
Denning, S. (2005). The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative. Jossey-Bass. 
Denning's book emphasizes the power of storytelling in leadership, showing how leaders can use narratives to engage, persuade, and influence their audiences effectively. 
Gill, R. (2011). Using Storytelling to Maintain Employee Loyalty During Change. International Journal of Business and Social Science, 2(15). 
This article discusses how storytelling can be a powerful tool in times of organizational change, helping leaders maintain trust and loyalty while influencing their teams. 
4. Leadership without Formal Authority 

Goleman, D. (2000). Leadership That Gets Results. Harvard Business Review, 78(2), 4-17. 

Goleman outlines different leadership styles and highlights the importance of emotional intelligence and influence in leading without formal authority. 

Cross, R., Ernst, C., & Pasmore, B. (2013). A Bridge Too Far? How Boundary Spanners Build Bridging Relationships to Drive Change and Innovation. Organizational Dynamics, 42(2), 81-91. 

This study focuses on "boundary spanners" who lead across formal lines of authority and the strategies they use to influence change within organizations. 

5. Strategic Thinking and Sustainability 

Porter, M. E., & Kramer, M. R. (2011). Creating Shared Value: How to Reinvent Capitalism and Unleash a Wave of Innovation and Growth. Harvard Business Review, 89(1/2), 62-77. 

Porter and Kramer's concept of "Creating Shared Value" provides a strategic approach to integrating sustainability into core business strategies, making it an essential part of the business model. 

Hart, S. L. (1995). A Natural-Resource-Based View of the Firm. Academy of Management Review, 20(4), 986–1014. 

Hart's work introduces the idea that sustainable business strategies can create competitive advantages and are essential for long-term success. 

6. Impact of Networking and Collaboration in Sustainability 

Brass, D. J., Galaskiewicz, J., Greve, H. R., & Tsai, W. (2004). Taking Stock of Networks and Organizations: A Multilevel Perspective. Academy of Management Journal, 47(6), 795–817. 

This article discusses the importance of networks and collaborations within organizations, which is particularly relevant for sustainability leaders looking to influence across different departments. 

Burt, R. S. (2000). The Network Structure of Social Capital. Research in Organizational Behavior, 22, 345–423. 

Burt’s research on social capital and networks provides insights into how leaders can leverage relationships to drive change and influence without formal authority. 

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